Increased trust in social media shopping driving online sales

Consumer trust, an online seller’s most precious asset, is being frayed to the limit. As online sales grow through both e-commerce and social media platforms, trust is an extremely fragile asset – it is one flawed delivery, one security breach or one technical glitch from being lost.

The challenges of maintaining trust within online purchases are explored in a new survey of consumers aged 18 and over from across the globe, conducted by Chubb. The consumers who participated in this survey all use popular e-commerce platforms such as Amazon, eBay or Shein, or make purchases through social media platforms such as Instagram or TikTok.